Penny Phillips, founder of Journey Strategic Wealth, lays out the pitfalls and flaws of how advisors are segmenting and serving clients. In this episode of the Deep Dive, host Jay Hummel talks with Penny about how advisors can streamline their services and better align with client needs. Penny Phillips is the president and co-founder of Journey Strategic Wealth, a New Jersey-based aggregator. Prior to founding Journey, she started Thrivos Consulting, a practice management coaching company. Penny has held leadership positions across the financial services industry, including at New York Life. She earned dual degrees in economics and corporate finance from CUNY’s Macaulay Honors College. Penny was born and raised in New York City, where she resides today. 00:00 Introduction 00:46 Penny's Background 2:25 How Advisors Can Segment Clients 10:08 How to Deal With Subscription Based Fees 16:00 What Are People Not Paying Enough Attention To? Most RIAs Are Overthinking Client Segmentation | The Deep Dive | S1 E19